Charlie Co

WORLD LONG DRIVE PROMO

GOLF CHANNEL

Golf Channel challenged us to create an image campaign that would capture the intensity, attitude and grit of the World Long Drive competition and stand out from everything else currently on the network. The concept of distance and journey was the driving force behind the campaign, allowing us to focus on what it takes to become a World Long Drive contender: skill, precision and a lot of muscle! The one day shoot, with six of the top competitors in the sport, took us from the underground tunnels of Los Angeles to a badass crossfit gym, where the countless hours these athletes spend in preparation for the competition really showed… Who knew someone could do that many muscle-ups!

From promo material to player interviews, and even one mannequin challenge, we were able to capture enough material to keep the campaign going the distance all year long!

CLIENT

GOLF CHANNEL

WHAT WE DID

CONCEPT
COPYWRITING
LIVE ACTION
EDITORIAL & FINISHING
DESIGN
ANIMATION

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WHAT DOES IT TAKE TO
GO THE DISTANCE

6 WORLD CLASS COMPETITORS GAVE 110% DURING A LONG SHOOT DAY ACROSS TWO LOCATIONS 

MAKING OF

DESIGN EXPLORATION