VERY LOCAL
BRANDING
New streaming channel, Very Local, allows you to take a deep dive into your own city's culture, uniqueness and sense of community all from the comfort of your own home.
The Very Local team asked us to develop a brand styleguide that would unify their brand across their new streaming channel and social platforms. In addition to their styleguide, we also created a dynamic logo animation, endpage template, promo elements, and interstitial system so that the network had a cohesive identity.
After the completion of the brand styleguide, we created an all new brand spot. The updated brand spot, which included concept and script, encapsulated the very essence of local community while integrating the new styleguide elements.
CLIENT
HEARST TELEVISION
WHAT WE DID
BRANDING
DESIGN
ANIMATION
CONCEPT & COPY WRITING
EDITORIAL & FINISHING
LOGO ANIMATION EXPLORATIONS
NATIONAL SPOT
Before the brand styleguide, we were originally brought on to create a national spot to help drive awareness of the Very Local app.
