TOTAL ACCESS
REBRAND
Total Access is the ultimate source for all things NFL. As avid fans of the league with more than a decade-long relationship with the team at NFL Media, we were thrilled to be trusted with helping rebrand their flagship news show.
It was clear from the start that the NFL wanted to develop a look that was authentic, modern, and spoke to the “access” that only TA has. We spent the first two months closely collaborating on the design language, logo usage, and finding the right balance of all elements within the package so we could ensure the overall success of the new brand. Once the roadmap was clear, we moved into animation, further developing the overall language and how each component would integrate across the broadcast, stage screens, and various systems at the new Hollywood Park studio, creating a variety of toolkits, elements and guides for both Vizrt, Unreal, and broadcast needs.
CLIENT
NFL MEDIA
WHAT WE DID
DESIGN
ANIMATION
OVER 300+ DELIVERABLES
It goes without saying that a show of this magnitude requires a lot of moving parts and a strategic game plan that unifies them all. We delivered over 300 elements over the five month process, including multiple opens, custom franchise segments, bumpers, maps, various team interstitials, transitions, stage and screen elements, and endless toolkits giving ultimate flexibility to the in-house team.
CUSTOM SEGMENTS
