ROAD TO THE WINTER CLASSIC
PROMOTIONAL CAMPAIGN
We collaborated with EPIX to promote and market two new, original four-part series, The Road to the NHL Winter Classic and Road to the NHL Stadium Series. From strategy through execution, it was an amazing journey that took us on the road to shoot all four teams in Chicago, Washington DC, San Jose and Los Angeles. In the end, we delivered multiple On and Off-Air spots, designing and creating all graphic promotion elements, radio spots and more.
CLIENT
EPIX
WHAT WE DID
STRATEGY
LIVE ACTION
DESIGN
ANIMATION
COPYWRITING
EDITORIAL & FINISHING
BEHIND THE SCENES
4 CITIES
3 CREWS
2 SHOWS
ALL ACCESS
We took our own epic road trip to create these campaigns. We filmed for a total of 8 days: 1 day with each of the 4 teams, 2 days of location B-roll and 2 days with actors around Los Angeles, all contributing to a strong narrative. It was an amazing journey and our first time ever using an ice dolly!
STORYBOARDS
GRAPHIC TOOLKIT
