NFL Network came to Charlie Company for a creative solution to fill programming time with unique network identifiers.
Knowing the assets available via the Associated Press’s still photo library, Charlie Company went to work scouring thousands of photos to bring to life these amazing frozen moments from America’s Game!
The technique and flexibility to create these 3D IDs allowed the creative to stay topical and relevant. Ultimately, we delivered almost 50 IDs, more than four consecutive minutes of animated content! This campaign ran through the season and beyond!
WHAT WE DID