Charlie Co

FRESH PAINT

BRAND IDENTITY

The business of art advising, procurement and installation in some of the world's most prestigious hotels is not only a fascinating industry, but also a highly competitive one. To make a bold statement and cut through the noise, Fresh Paint came to us to rebuild their entire brand from the ground up. From positioning, brand essence and strategy, to logo design, print and digital, the new attitude and look of Fresh Paint caught the attention of loyal clients, industry veterans and new clients as well.

 

CLIENT

FRESH PAINT

WHAT WE DID

STRATEGY
COPYWRITING
LOGO DESIGN
BRANDING

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BRAND PERSONALITY

SOPHISTICATED•PASSIONATE•THOUGHTFUL•FASHION-FORWARD

At the intersection of art and design, we look to spark the intellect and imagination of those who are citizens of the world, who see beauty in detail, and love a touch of luxury.

BRAND ESSENCE

THE ART OF PARTNERSHIP
With the philosophy that a great installation is inseparable from a great partnership, we’re always looking to exceed expectations, and create unparalleled experiences for our collaborators.

DEPTH OF EXPERIENCE
Our more deeply-connected and service-oriented approach provides our interior design partners all the tools to succeed in their mission: delivering audiences inspired installation.  

 ART MEANS MORE
Our Pillars and our Personality filter down to a core philosophy in which there’s no limit to what the right installation can achieve -- one that pushes us to always outdo our past performances, and grow our client relationships deeper.

Logo EXPLORATIONS