DURAHIDE LEATHER GLOVES
With the great success of their first national TV spot, the amazing team at Mechanix Wear came back to us to help concept and produce their next :30 spot featuring their new line of genuine leather work gloves. From sun up ’til sun down, our concept was to show that Mechanix Wear leather work gloves outlast the day, no matter what the job. Striving for authenticity and to capture the true scale of a professional job site, we sought out an active construction project where we could utilize the location as well as the actual workers. After directing and producing the 14-hour shoot, we had loads of great footage for our editors and animators to craft a spot which showcased the rugged durability of the Mechanix Wear brand.
WHAT WE DID
EDITORIAL & FINISHING
REAL SITE / REAL WORKERS
Determined to capture as much realism as possible, we secured an active construction site and cast the actual workers onsite.