DirecTV tapped Charlie Co once again, this time to strategize and refresh Audience. We set out to capture the voice and energy of its new tag, NEVER ORDINARY, whilemaintaining the cinematic quality for which this premium network has become known. By developing a transitionary device which allowed for easy integration of show content, and always resolving into the Audience logo, we created a toolkit with extreme flexibility and strong brand consistency. This technique also keeps the show talent front and center and the IDs fresh.
WHAT WE DID