ROAST OF JUSTIN BIEBER
Being invited to take part in what might be the greatest roast in Comedy Central history was an honor, and working directly with one of the greatest pop stars of the decade turned us into Beliebers! Throughout the concept and design process, we were challenged to find the right balance between showcasing his scandalous past while ultimately celebrating his status as one of music’s biggest pop icons. Our solution? Create an over-the-top music video featuring Bieber himself interacting with some of his more “memorable” moments and coat everything with a luxurious platinum finish. Having the opportunity to work with him on set for the day allowed us to create a custom-tailored narrative with choreographed scenes and seamless transitions.
WHAT WE DID
WE LOVE WORKING WITH CELEBRITIES, AND NOT MANY COME BIGGER THAN BIEBER! BUT TIME CAN BE LIMITED, SO WE ALWAYS HAVE A DETAILED GAME PLAN AND LOOK FOR SHOOTING EFFICIENCIES WHERE POSSIBLE!