BIG TEN MEN'S BASKETALL TOURNAMENT

PROMO CAMPAIGN

We partnered with the Big Ten Network to create a broadcast campaign that sets the tone for tournament week, building anticipation before the first game and carrying that energy forward.

We handled the project end to end, from editorial and copywriting through design, animation, and finishing. The :30 hero spot and :15 cutdown were built to hit fast and land hard. Sharp pacing, bold type, and a structure that lets the stakes unfold in real time.

And because the tournament never slows down, neither could the system. We developed a flexible graphics toolkit with Premiere MOGRTs that allowed the network to create topical spots as the bracket evolved, giving their team all the tools they needed to move as fast as the action on the court.