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DIRECTV approached Charlie Co to conceptually strategize the launch for their Exclusive Mix Channel promo campaign.  First up?  The Tennis Experience.  You can watch up to six matches at once, plus scorecards, leaderboards, highlights, and more.  WIth this amount of in-depth coverage, our concept was to showcase how DIRECTV brings all of this great court side action right into your living room.

Stay tuned for the next "experience."