YAHOO OTT

DIGITAL SPOT

"Live-Sports" and "Live-Streaming" are two phrases rarely used together, but that will be changing after the success of NFL’s Bills vs. Jags broadcast in partnership with Yahoo. An exclusive streaming deal with Yahoo brought the International Series game to anyone with a connected device. Because this was new territory for most sports fans, we were thrilled to craft this creative, informative spot showcasing just how easy it was to enjoy NFL’s first-ever free livestreamed event.