New streaming channel, Very Local, allows you to take a deep dive into your own city's culture, uniqueness and sense of community all from the comfort of your own home.
We were given the opportunity to develop a brand spot, which included concept and script, that encapsulated the very essence of local community. Along with this brand spot, we also created a logo animation for Hearst Television’s new direct-to-consumer product, Very Local.
WHAT WE DID
CONCEPT & COPYWRITING
EDITORIAL & FINISHING
LOGO ANIMATION EXPLORATIONS
LOCAL MARKET SPOTS
After the development of the 60 second brand spot, we created a localized version specifically for the Orlando market. This localized spot serves as an editorial template for all local launches on the Very Local streaming channel that will take place throughout the remainder of the year and beyond.