Charlie Co

TIME WILL TELL

MARKETING CAMPAIGN

PAC-12 Networks came to us to help visually brand their upcoming football season. Working with the tagline “Time Will Tell”, we created a contemporary and energetic campaign inspired by concepts of rhythm and cycles. We produced and directed a two-day shoot consisting of 24 PAC-12 athletes and 2 actors wearing 12 different uniforms, each performing similar actions. After gathering hours of footage, our editors and animators crafted high-intensity spots, all set to a driving drum-corp cadence. In addition to the anthem spot, we created 12 college-specific spots, an on-air modular promotional toolkit and print & digital elements.

CLIENT

PAC-12 NETWORKS

WHAT WE DID

LIVE ACTION
DESIGN
ANIMATION
EDITORIAL
DIGITAL
PRINT

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YEAR 2

GRAPHIC TOOLKIT MONTAGE

DIGITAL & PRINT

PROMAX GOLD AWARD WINNER
SPORTS IMAGE SPOT

ALTERNATIVE CONCEPT