TIME WILL TELL

MARKETING CAMPAIGN

PAC-12 Networks came to us to help visually brand their upcoming football season. Working with the tagline “Time Will Tell”, we created a contemporary and energetic campaign inspired by concepts of rhythm and cycles. We produced and directed a two-day shoot consisting of 24 PAC-12 athletes and 2 actors wearing 12 different uniforms, each performing similar actions. After gathering hours of footage, our editors and animators crafted high-intensity spots, all set to a driving drum-corp cadence. In addition to the anthem spot, we created 12 college-specific spots, an on-air modular promotional toolkit and print & digital elements.